Designovation is a web design company that attempts to anticipate emerging design trends and produce cutting-edge sites for large corporations. The slogan of the company is “Design for the future”.
As a web design company, the logotype and the symbol mark are very important to represent the company because this is the first communication to the customers. When I am designing the logo, I choose the 3 colors which is black, silver gray and light blue. Silver gray and light blue provide people feel more like cyber and high technology. Those colors also save the cost for printing the logo.
The idea for the logotype comes from “infinite” and “eye”. In “designovation”, it got 2 “o” within the word. I use the eye to replace the “0”, it means that use the eye to looking for what is design, use eye to find out the feature of design and use the eye to crate different design. The “infinite” icon uses for the company symbol mark as the meaning that design are infinite. Design is about creative and idea, those elements can be endless. That’s why I choose the “infinite” icon to represent design are infinite, it is without end. The “infinite” icon in my design also got the other meaning. My logo look like a person wear a glasses which is the “infinite” icon located on the “0”. The reason for this idea is designer can discover a lots and lot creative idea in design area.
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