DGTL11004: Digital Design and Communication_Web Identity_Facial Expression_Chaipat (S0214754)

DGTL11004: Digital Design and Communication_Web Identity_Avata_Chaipat (S0214754)

In this section, the avatar that created is musician guy playing guitar. The idea of this work is creator has a passion about music and the character also the musician that creator impress. He name is Slash from Guns and Roses band. And the reason that why chose this character because he is kind of famous and has a cool character with his guitar. However, to create this character, it used a lot of tools to create the main body and component such as pencil tool to create a mouth by drag from one point to another point, and also used the Ellipse tools to create the components. For example, Ellipse tool to create classes and also rectangle tool for guitar.

DGTL11004: Digital Design and Communication_Essay Writing_Chaipat (S0214754)

This report is presenting the CSS Zen garden number 207, the name of this design that has been chosen is Kyoto Forest. In this case, it seems like the designer try to present the web page via Japanese design. This is because designer giving a name about Japanese “Kyoto Forest”, and also used the Japanese language to be like a logo in the background part. Moreover, in this style are presenting the information by giving the clean background to make audience easier to read the detail and used the cool image with bright sky above the topic. And also used the cool background beside the main background by used the Kyoto forest image to make audience feel comfortable and to be fresh when they read the information. However, the designer used the best two combinations of the background colors with blue sky background and Kyoto forest. This is because designer can combine two colors perfectly which is blue and green. Apart from this, the website that design by used the natural background is useful for background because the color of natural is comfortable and easier to read if designer can fit them together such as blue color from sky, white color from cloud, green color from tree even pink color from Sakura (Japanese tree). Moreover, above of CSS ZEN Garden topic and Japanese logo also present the Japanese umbrella image for more interesting and still in the concept of Japanese style, and designer also used some painting graphic above of Japanese umbrella for more interesting and make the background not too boring with two colors of blue and green, designer used the red color of umbrella to make the background more colorful.

How has the designer adapted these elements to produce a successful online design?

The designer has showing audience about Japanese forest by present the realistic photos of tree in Japan to show the audience about Japanese forest, and also present the blue sky and umbrella image to combine the background more interesting with primary colors Red, Green and Blue, and now designer present his work in terms of artistic. The reasons that why his work is successful online design, this is because in his work (John Politowski):
• Background color; He produce the background color suitable, not too strong not too tepid by combine with blue color from sky, green color from forest and also giving a bit of stronger color like a red of umbrella.This can make audience feel comfortable with their eyes.
• The Images behind screen; He also present background by used Japanese concept such as Japanese’s umbrella or Tokyo forest.
• Front character; He present the information with normal word character but used blue font color to make more interesting and it is more clearly with white background.
• Web link; this web page giving the web link on top and right side, it make more earlier to see the web link. However, in this part of his work has one problem. It is difficult to read with small font character, it should make the detail bigger.

In conclusion
In this web page design of John Politowski (Tokyo forest) had present by using the Japanese design with giving the images such as Japanese umbrella, Tokyo forest even Japanese word. And this site also showing the attractiveness by used colorful with primary colors Red, green and blue for make this web site more interesting with audience.  However, in this webpage are presenting a good of design by produce perfect background colors and also used the image to giving more beautiful web page such as umbrella. Moreover, designer chose the clear background detail to present the information, and finally designer also produces the web link on top that make audience earlier to find the link page. Therefore, with his work are presented good and interesting design and it good enough to be a best website.

DGTL11004: Digital Design and Communication_Web banner and busines card_Chaipat (S0214754)

In section of banner and business card of “Designovation” for Chong sweet sound design company, are presented for audiences with the white color background for any audience to look at the design clearly and prominent of design. In this business card also presented the design with beautiful of the distinctive design by used of special fronts such as focusing on the first of character “D” that presented by make it larger than the other characters, also using special font by pencil tool with red color for make a design more prominent and seems like artistic. Moreover, in this business card also has a musical notes that replace from letters “I”, that looks perfectly good when audience look at the design and capability of combination of artistic, music and blazing. However, in the other side of this business card (Detail side) it has a little bits different design from the logo side. One of difference is background color, in this side using black background and used white character of detail to make it easier to read and colorful. However, it designed by using a banner in the background to make thebusiness card more interesting and show the logo band of company. However, in this side still using the same font character concept such as musical note that replace from letters “I”.

DGTL11004: Digital Design and Communication_Web Identity_Chaipat (S0214754)

In the web identity designpart concept that had create is known as Chong sweet sound design company to presented for the audience with the black background color and showing the logo design with special font, the idea is to inspired client when they get to see the logo, it make more realistic, artistic and still presented basic design. However, it look more interesting when used hot tone color to make client focusing on design and color by combines with those colors of red, white and back. However, to create this web identity design and logo by using adobe illustrator CS5 with a lot of tools such as to create the logo had use the pencil tools to draw and used the brush definition tools to decorate, also used the difference alphabet types to make more interesting such as Agency FB and Blackadder ITC.

DGTL11004: Digital Design and Communication_Essay Writing_Sam WU (S0190181)


The London 2012 Olympic logo designed with the number "2012" as the main body, including the Olympic rings and the English word London (London). This design clearly conveys the voice of London - "London 2012 Olympic Games would be everyone, everyone's 2012."  There are four colors, pink, orange, blue and green, according to different occasions; it can choose different color logo that suitable to the occasions. The London 2012 Olympic Games main logo is using bright pink as the based background color, the edge is clear yellow, with four Arabic numerals "2012," which, according to a corner of each, but it is presented in a abstract way, the Olympic rings painted on the white flag to the top right” 0” figures within the party, the word London is based on the white painted on the top left “2” figures. This design is the first Olympics in the history of the Olympic Games and Paralympic Games by the "share" the same logo.

The London Olympics logo reflects the humanity face. It shows the humanity performance. In fact, this model is shown with a geometric pattern of the contours of the world's five continents, the combination makes up between men and women in sports. Very humanity, very in line with the London Olympic Games In short, it is young, lively, boiling.

The London Olympics logo design reflects a young, dynamic, and energetic, it is already beyond the Olympic spirit in the game. The protagonist is not only athletes on the field and to develop to everyone (especially young people) like the London Olympic bid Mr. Chairman Sebastian Coe said "London 2012 will be Everyone's Games The logo that we will use the Olympic spirit inspire everyone, especially young people the whole world. "Olympic Games are no longer just around the sport.

In the past, in every Olympic Games logo, it will involve or reflected their culture of tolerance. in the logo design such as the Sydney 2000 Olympic logo or the Beijing 2008 Olympic logo. But the London Olympic logo design does not stand on the basis of their national culture (The logo of 1948 London Olympic is the big ben bell), but gave up the ancient culture of the England, no Stars and Stripes, no industrial civilization ... ... and based on the world of pop culture point of view, reflecting the demands of modern culture and inclusiveness. "You can say it is the England, it can be said that the Australia, can be said that any country or any people."
The values of Olympic are very abstract, they stand for spirits of peace, friendship, impartiality. How to put those abstract ideas in to the image? In different cultural contexts, they have different ways to considers or understand the values of Olympic. We cannot say what a good logo, the logo which is not good; it is because they are all representing the Olympic spirit and culture of their understanding and interpretation. There is no standard for design; the one thing I can say is it suitable for me or people.

The London Olympic logo design is very special, very simple, with a sense of power, has a strong visual impact. It has features design style compare with the passed Olympics logo. It’s bold and innovative. The London Olympics logo designer has a brave creative idea; it has very strong visual style and colorful compare with the past of Olympics logo. And I really agree and appreciate their logo concept of “London 2012 Olympic Games would be everyone, everyone's 2012”, the London Olympics logo also can be any country Olympics.

The London Olympics logo is reflected in the young, lively, and the world today combined with the Olympics. But in my point of view is it is too over. They are trying to appeal to the youth and they are trendy and vibrant brand. Not everyone can accept or understand this cutting edge idea. They are too caring about the youth, how the older generation. Can they accept this kind of design? I think the shape of the London Olympics logo in the form of line design is very common, Digital distortion is common in other designs too. I think people can easily to accept but the color is too sharp and flash. The color they use in the London Olympics logo main color is bright pink and the edge is clear yellow. It seems it is a bad idea to put two bright colors together, it makes people lost their focus and the people will feel dizzy. Another thing I think it is not really good is the London Olympics logo is too abstract. People can to understand. The main design content 2012 can be mean lots of thing in 2012, it doesn’t really relate to the Olympics. Also an abstract logo can be understood in different meaning by different country of people.  Some country of people thinks the London Olympics logo look like a human and some doesn’t they think it is a dog. It has to be careful for an international logo; it can be easily to misunderstand people and mess up the main target.

Overall, I appreciate the concept or the idea of the London Olympics logo that they are trying tell us. I admire their brave to challenge the traditional design for Olympics to create this visual and abstract logo. But for an Olympics logo, I think it is not a successful design. Because the logo is hard to relate to Olympics, the color is easily to make people feel dizzy and people will misunderstood the shape of the logo.

DGTL11004: Digital Design and Communication_Web banner and busines card_Sam WU (S0190181)

According the logo design, I create a banner for the company. I use the same element for the banner. The company name on the right of the banner and the logo on the right. Simple but clear and it won’t look like so messy. Same as the business card design. I put the company logo in the front and the detail at the back. It is not much additional design for the business card because business card is for the client to know how to contact you.