The London 2012 Olympic logo designed with the number "2012" as the main body, including the Olympic rings and the English word London (London). This design clearly conveys the voice of London - "London 2012 Olympic Games would be everyone, everyone's 2012." There are four colors, pink, orange, blue and green, according to different occasions; it can choose different color logo that suitable to the occasions. The London 2012 Olympic Games main logo is using bright pink as the based background color, the edge is clear yellow, with four Arabic numerals "2012," which, according to a corner of each, but it is presented in a abstract way, the Olympic rings painted on the white flag to the top right” 0” figures within the party, the word London is based on the white painted on the top left “2” figures. This design is the first Olympics in the history of the Olympic Games and Paralympic Games by the "share" the same logo.
The London 2012 Olympic logo designed with the number "2012" as the main body, including the Olympic rings and the English word London (London). This design clearly conveys the voice of London - "London 2012 Olympic Games would be everyone, everyone's 2012." There are four colors, pink, orange, blue and green, according to different occasions; it can choose different color logo that suitable to the occasions. The London 2012 Olympic Games main logo is using bright pink as the based background color, the edge is clear yellow, with four Arabic numerals "2012," which, according to a corner of each, but it is presented in a abstract way, the Olympic rings painted on the white flag to the top right” 0” figures within the party, the word London is based on the white painted on the top left “2” figures. This design is the first Olympics in the history of the Olympic Games and Paralympic Games by the "share" the same logo.
The London Olympics logo reflects the humanity face. It shows the humanity performance. In fact, this model is shown with a geometric pattern of the contours of the world's five continents, the combination makes up between men and women in sports. Very humanity, very in line with the London Olympic Games In short, it is young, lively, boiling.
The London Olympics logo design reflects a young, dynamic, and energetic, it is already beyond the Olympic spirit in the game. The protagonist is not only athletes on the field and to develop to everyone (especially young people) like the London Olympic bid Mr. Chairman Sebastian Coe said "London 2012 will be Everyone's Games The logo that we will use the Olympic spirit inspire everyone, especially young people the whole world. "Olympic Games are no longer just around the sport.
In the past, in every Olympic Games logo, it will involve or reflected their culture of tolerance. in the logo design such as the Sydney 2000 Olympic logo or the Beijing 2008 Olympic logo. But the London Olympic logo design does not stand on the basis of their national culture (The logo of 1948 London Olympic is the big ben bell), but gave up the ancient culture of the England, no Stars and Stripes, no industrial civilization ... ... and based on the world of pop culture point of view, reflecting the demands of modern culture and inclusiveness. "You can say it is the England, it can be said that the Australia, can be said that any country or any people."
The values of Olympic are very abstract, they stand for spirits of peace, friendship, impartiality. How to put those abstract ideas in to the image? In different cultural contexts, they have different ways to considers or understand the values of Olympic. We cannot say what a good logo, the logo which is not good; it is because they are all representing the Olympic spirit and culture of their understanding and interpretation. There is no standard for design; the one thing I can say is it suitable for me or people.
The London Olympic logo design is very special, very simple, with a sense of power, has a strong visual impact. It has features design style compare with the passed Olympics logo. It’s bold and innovative. The London Olympics logo designer has a brave creative idea; it has very strong visual style and colorful compare with the past of Olympics logo. And I really agree and appreciate their logo concept of “London 2012 Olympic Games would be everyone, everyone's 2012”, the London Olympics logo also can be any country Olympics.
The London Olympics logo is reflected in the young, lively, and the world today combined with the Olympics. But in my point of view is it is too over. They are trying to appeal to the youth and they are trendy and vibrant brand. Not everyone can accept or understand this cutting edge idea. They are too caring about the youth, how the older generation. Can they accept this kind of design? I think the shape of the London Olympics logo in the form of line design is very common, Digital distortion is common in other designs too. I think people can easily to accept but the color is too sharp and flash. The color they use in the London Olympics logo main color is bright pink and the edge is clear yellow. It seems it is a bad idea to put two bright colors together, it makes people lost their focus and the people will feel dizzy. Another thing I think it is not really good is the London Olympics logo is too abstract. People can to understand. The main design content 2012 can be mean lots of thing in 2012, it doesn’t really relate to the Olympics. Also an abstract logo can be understood in different meaning by different country of people. Some country of people thinks the London Olympics logo look like a human and some doesn’t they think it is a dog. It has to be careful for an international logo; it can be easily to misunderstand people and mess up the main target.
Overall, I appreciate the concept or the idea of the London Olympics logo that they are trying tell us. I admire their brave to challenge the traditional design for Olympics to create this visual and abstract logo. But for an Olympics logo, I think it is not a successful design. Because the logo is hard to relate to Olympics, the color is easily to make people feel dizzy and people will misunderstood the shape of the logo.
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