Thursday, August 4, 2011

DGTL11004: Digital Design and Communication_Web Identity_Sam WU (S0190181)

The design concept of the logo is based of the company Designovation which is a web design company that attempts to anticipate emerging design trends and produce cutting-edge sites for large corporations. The slogan of the company is “Design for the future”.

According to the company detail, the symbol mark is an earth and it is created by net. Earth is stand for internet go around everywhere around the world and the net is stand for we are all connected. Also the spider is crossing the net which mean we are crossing and connected the world.

Designovation which is create by “Design” and “novation” so I make the “n” more outstanding because” is the only word they link together.  The “n” like a bridge link the idea together.

It has 3 colours in the design, black and red and blue. The reason I chose them, It is because red stand for enthusiastic, every customer will feel our enthusiastic to them; blue is stand for professional, every customer will get our professional from us; black is stand for stable, dignified, we will keep improving and keep a high quality standard for ourselves.

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