Wednesday, August 3, 2011

DGTL11004: Digital Design and Communication_Essay Writing_Hamid (s0214708)

Essay

Select a CSS Zen Garden page that is heavily influenced by a specific, identifiable art or design movement. What are the characteristics of the style or movement that are evident in the chosen site, and how has the designer adapted these elements to produce a successful online design?
The characteristics of the style or movement:
The Zen Garden aims to excite, inspire
The Zen garden site (css Zen garden 2011) focuses artistic appearance more than readability and usability sites used to be. However the site is very easily accessible to find things on.  , the site remains easily navigable and readable. The design has not focused much on the interface, as much as the graphics design seems to be there for its self, and is not just a means for the using the functions of the site. The style that been chosen is 213 . This design combines an emphasis on interaction and interface design with a very artistic aesthetic approach. At the same time, the functionality and readability of the site suffers. This style is surrealism using different overlays which easily confuses the users. The user who has viewed this webpage of the css garden may be lost and try to find out the meaning of the design, because it describes the creatures that belong under the sea but the creatures that are drawn in this website do not exist. It seems that it was some sort of dream that underlies the reality. Garden 213 shows images such as ships from the past are uses black and white pictures and the background has an antique appearance The style of the website adopted by the designer which is interesting  but from my point of view it doesn’t give  make any meaning to the website. The pictures are just placed there and colours were matched with the design of the picture to look old. Every site has to convey some sort of meaning to us like its purpose, target audience and its message to the public. The functional design of this page is good and creative in the manner of the design, but it doesn’t make any sense to the general audience. It is hard to find out the main objectives of the webpage. It is not clear what message and information the site is trying to convey.  It only appears to be pieces of art. The viewer must scroll up and down to find out the exact meaning of the page.

The order in which elements appear on a page has meaning in a document, to rearrange those changes the very nature of the document and gives it a different meaning. It would be better if the designer added animation to the website. For example flash animated sea as the background, or the fish swimming over the page, which would convey to the viewer that it is life of creatures under the sea.

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