Essay on London Olympic
Logo 2012
Summary
In this essay I will explain the different types of colours used in the London Olympics 2012. There are also discussion related to corporate web identity and what types of technical issues going behind this logo. With some of the other countries have issues related to this logo with their country
According to requirement I am going to explain the different designing issues and how I am thinking about the London Olympic logo 2012. There are many different views and issues going and in my view in essay I don’t like this logo. As I am a designer I am also going to explain what are the limitation of this logo and how the previous logo was better than this. How much is favicon is important if and how its help to make web identity.
The designing of a product is mainly depending on the mind of the person who designs it and it’s not sure that design will like by everyone in the world. So according to the requirement if we do research on London Olympics games Logo 2012 which going to held in next year having too many theories with its official logo. But according to view this is destructive design. You can’t imagine directly looking at the logo. They have only London mention in the left side of the logo but with square boxes it’s very hard to imagine it’s a sports related logo and this is not a good design practise.
The identity of the any organisation and corporate company is all based on their logo. Only remembering the logo in the mind people can remember products provided by the company. There are many big famous companies in the market like Sony, Intel, Audi and all have their logos, which are their corporate identity.
If we have a look at London Olympic 2012 logo, the shape is very different than the other most famous logos in the market. I don’t like this logo because it’s very hard to imagine this is a sports related logo. According to Sayad Balkhi, The logo on the site always act as a identical mark of the company or organisation but the favicon is the main web identity of the. It is a very small image which is present in front of the URL of the website address. And if we see at the original logo of the Olympic London 2012 logo the shape is not in any proportion. The colour of the logo is very bright and the some small text and shapes inside that logo in white colour, which are very hard to read.
They have also used the different colour on their logo. If we go on their official website and move to different pages, we can see they have also used different colours to write text on the brightest pink colour.
As I mention earlier favicon is the main web identity. And on the London Olympic 2012 official site, they have their favicon, which have white background, and we can’t see the small logo in front on the URL. On the other hand if we go to the http://home.disney.com.au/ site they also have their favicon but that exactly as their official logo. So the main difference I can say that the designer while working on the main logo of the site, he/she also consider how its favicon looks like.
Most of the companies have their logo design according to the product of their company. Like if the company selling the green energy products then they must have green colour in their logo. But on the Internet there are also some other myths goings related to the Olympic logo. Julian Borger mentioned, “Iran has threatened to boycott the London Olympics unless the organisers replace the official logo, which Tehran claims spells out the word "Zion".” So Olympic games in London is a International game competition and if these types of issues going with design of the logo, they will also loose their reputation.
In this logo I like the main its red colour design and the text at the bottom of the image. The other colours used the stars on the top of the logo also in in very light in colour and bottom text in black. The other main thing I like in this if we decrease the size of the logo, after that we can easily see the all elements of the logo. On the other hand if we see at the London Olympic 2012 logo that have pink background and have other elements on the logo, which are in white colour. According to me it’s not a suitable combination of colours. The big I notice in the London Olympic logo is that if we decrease the size of the logo we cant able to see the white colour inside it.
Also after the lot of discussion on the logo different elements and we can say that colours and other design issues make this logo reputation more down and its have a reputable web identity.
References:
Balkhis, 7 March 2008, your web identity, viewed 29 November 2011http://www.balkhis.com/web-designs-resources/your-websites-identity/
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