London Olympics Logo of 2012
First bale, I am going to discuss the Olympics logo of London 2012 in this essay, just everyone knows the Olympic is an international event featuring summer and winter sports, rely on Olympic flag(rings) this powerful symbolic representation, the logo is also get people‘s attention to keep their eyes open, expecting the interest by counties logo design , June 2007,the official logo for the London Olympics 2012 has been released, and the 2012 element of the logo, this brand identity was designed by Wolff Olins agency in London, and for this new logo is a representation of the number 2012, combined with Olympic rings(flag), it comes a series of colors of pink, blue, green and orange, it incorporated a variety of colors for designer’s purpose is a aimed to reaching young people. according to the 2012 organizing committee- Mr.Coe has gave his opinion, he said ‘’the new London 2012 Olympic logo is the vision at the very heart of our brand’’, he believes it is a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world, however, negative results with more than 80% of votes disapproving of the London 2012 Olympic logo design by BBC website shows that most of people does not support this logo by giving their opinion.
Researches the new Olympic logo for London 2012, found out there are many complains from difference people/designer’s opinions, for example, the shape from this logo of 2012 looks more like ww-w character/letter or kind of shape to someone, they could not even realized it is 2012(number),it takes time to find out, or the design was not represent any sights of London for them, they think the logo was not worth 400,000 grand to paid for it and prepared on one year research, to quote someone’s thought, make an example of any case, if 99% of the public hates it, because of the 2′s look different from each other, but how about would we be sure that we will fall in love with the logo if the 2’s were the same ? For people’s opinion share, We should avoid the extremes I guess. In addition, I got one research found about a 16 teenage was interesting on this logo, it was come from a little dialogue box people chat in blog website, Olympic logo looks really cool to her, and I was thinking-the ‘’aimed to reaching young people’’ this slogan by designer, what if this logo really has a great effect on younger generation? Who knows, we are not teenage on this stage, but it won’t be a reason to be agree with, because on this cause, The Olympics are an international event, viewed by millions of people from different countries, backgrounds, and age groups. In my opinion, the design of this logo could be representing by many images but Olympic logo; it just something could not related to sport, for example, I could not even recognize the 2012 numbers in the design, until I read the brief or any introduction of article, compare to the 1948 summer Olympics logo in London, looks like London as a poorly designed city by 2012 this year, the 1948 summer Olympics logo looks more traditional than the 2012 Olympics logo, for 2012 Olympics logo design in my opinion it gives the modern thought and newfangled, but on other side to look at, I always think that Olympic logo were boring, particularly just like bank logos, but when I first saw the colors, I felt active and animated, people think this logo is un-meaningful, for me it seems to be fine, no matter how bad and good the logo is, The Olympic itself is already has a powerful and most impressive The five Olympic rings represent the five continents involved in the Olympics design, if could combine a major location image to embellished, I think I will pay attention be able to understand without read the brief, however, I believe a new logo will be chosen based on an audience of millions, also It is a brave new world now and we’ve all just been had, we should try to accept difference ideals.
while there will be inevitable problems with it, it seems to be fine than, we cannot think of any logo that everyone likes, but we could get a good presentation on our design ideals and purpose, only one condition that we must fall in love with our own design, be able to share and present, there is no matter a good design or bad design between, we should not have the right to judge people’s ideals, starting point for understanding why design work is that they begin with the first ideals that comes to mind, giving time to develop and fall in love with our own ideas, is most important element for design purpose.
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